Hello, Tribe! I'm Sophe Grace, Founder and Creative Director of Salt Sister.

Four years ago, I started Salt Sister, inspired by my passion for travel, beach style, and conscious living. Back then, I was a young, free-spirited woman traveling the world as a crew member for Emirates Airline. After over a decade in the skies, visiting 120+ countries and countless cities, I recently decided to take a leap and shift my focus toward motherhood and my other baby—Salt Sister.

The journey has been incredible, with its fair share of challenges and triumphs, and I’m excited to show you what I’ve been working on. In recent years, while navigating motherhood with my energetic now two-year-old son and another baby boy on the way, I focused mainly on wholesale for hotels worldwide. Now, I’m building and developing our online platform, with exciting new collections that embody my evolving style and values.

Salt Sister has grown with me, from a fun and youthful swimwear brand to a versatile resort wear label. Our latest launch, the Indah Laras crochet collection, is just the beginning, with more exciting drops to come. Designed with modern women and mothers in mind, the new pieces emphasize timeless style, sustainability, and adaptability, featuring versatile designs perfect for any stage of life.

Our original Freedom Collection, a staple for its classic style and high-quality recycled fabrics, is here to stay, catering to women who value long-lasting fashion and classic timeless pieces.

I'm also proud to share that we’re bringing some of our new collections closer to home, producing some ranges in the UAE with small, streamlined production runs. This shift allows for reduced environmental impact, fewer shipping requirements, and a more personal connection with my team. I can regularly check in on the production process, ensuring that every piece meets the highest standards.

Sustainability isn’t just a trend for us—it’s a commitment. With so many brands claiming to be "sustainable," I believe it’s time for all of us to make genuine efforts. While there's always room for improvement, we continue refining our processes and striving to do the best we can for the planet.

Thank you for being part of this journey. I’m so glad you’re here, and I can’t wait for you to discover the beautiful new pieces I’ve created.

Love,
Sophe xox

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